When Oppo entered the Indian smartphone market, there were other players — relatively established names that it had to compete with. Facing intense competition from local manufacturers to the more seasoned veterans, such as LG and Sony, Oppo’s early years in the Indian smartphone market were anything but simple. However, the Chinese smartphone manufacturer was not only able to sustain its presence, but it also overtook such brands, and has cemented its position as one of the top five smartphone brands in the country.
Last year, Oppo captured around 10 percent of the smartphone market share in India. Oppo’s A-series smartphones were a huge hit, while it continues to offer the extremely popular Reno-series phones in the mid-range and mid-premium segments.
Additionally, the Oppo Find smartphones are some of the most elegantly designed models in the premium category. Not only did the brand manage to overtake the consumer electronics behemoths like LG and Sony, but it is now one of the most popular brands in the country. We take a look at seven reasons why Oppo managed to thwart the competition.
Competitive pricing
The Indian smartphone market is cut-throat, and because of the intense competition, brands have to stay one step ahead of the others. Oppo, similar to Xiaomi, Realme, Vivo, and Samsung has relied on competitive pricing, in order to offer pocket-friendly smartphones to the consumers. This is one area where local brands like Micromax and Karbonn, and international brands like LG and Sony weren’t as proactive.
It is often said that the one who acts first reaps the benefits, and Oppo has always been on its toes to gain leverage. Today, you can find Oppo phone under 10000 INR that come with best-in-class features and specifications.
Feature-rich smartphones
Expounding on the previous statement, the brand offers feature-rich smartphones at various price points. For instance, you can find an excellent Oppo smartphone for less than Rs. 10,000. If you can stretch your budget a little, you can get an impressive Oppo smartphone for around Rs. 15,000. Similarly, you can find excellent models offered by the brand in various segments.
In the premium segment, the Oppo Find X3 Pro, which is Oppo new phone, can compete with the likes of the iPhone 12 Pro Max and Samsung Galaxy S21 Ultra 5G. Thus, Oppo’s smartphones, regardless of the price, can compete with phones from other brands at similar price points.
Excellent cameras
For years, Oppo’s USP has been the phone’s cameras. One could argue that there is no other brand that optimizes its hardware and software quite like Oppo, resulting in images that come out with impeccable clarity. Oppo initially gained popularity because of the supplementary shooting modes and stickers it offered, even in the budget segment. Oppo also offers smartphones that come with pop-up cameras and shark-fin pop-up selfie shooters, making the brand’s phones even more alluring.
Capturing the pulse of the consumers
What other brands couldn’t manage to do, and what Oppo has done remarkably well is understanding the needs of the consumers. Over the years, smartphone users have been clamoring for better cameras, powerful batteries, and faster smartphones. Additionally, the price-conscious Indian market demands smartphones at affordable prices. While the likes of LG and Sony couldn’t cater to this demand, Oppo has managed to give the consumers what they’ve been asking for.
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Excellent marketing efforts
When it comes to marketing and running campaigns, very few brands — if any, can say that they’ve been as erudite as Oppo. From catchy taglines to interactive campaigns that forced people to stop and admire the ingenuity of the efforts, Oppo has been unrivaled as far as marketing and promotional aspects are concerned.
This also attracted the younger audience, who don’t have to receive a second invitation to capture selfies and show off their lifestyle on their social media channels. People can capture stunning photos using Oppo phones under 10,000 INR, and do not require expensive equipment to click awe-inspiring photos.
Premium designs
Whether you are purchasing an Oppo smartphone in the budget segment, or the high-end Find X3 Pro model, you can be assured to receive an Oppo smartphone with a premium design. These smartphones come with eye-popping, vibrant colors exuding elegance, and are stylishly designed. Even if you are using an Oppo smartphone that costs around Rs. 15,000, one might believe that it costs twice that amount.
Online and offline sales
Oppo has cemented its place as one of the largest smartphone vendors in the world. Especially in the Indian market, it has relied on both offline and online sales to increase its shipments. This has ensured that more Oppo smartphones are sold every quarter, as Oppo captured a 10 percent market share during the last quarter of 2020.
You can now buy the Oppo smartphone of your choice — or a smartphone from any other brand at low costs by shopping at the Bajaj Finserv EMI Store. You can also use the Bajaj Finserv EMI Network Card to make the purchase more convenient and affordable, as you can pay for the device in easy no-cost EMIs.
