When you’re first starting out with your business and launching your website, you may wonder how you can make sure people can find it. One of the best ways to do this (and also to keep people on your site) is to focus on search engine optimization (SEO). Prisma Solutions is the best source of most recent information regarding SEO that can help you get your website in the top 10 results.
Here are some great tips to help you get your website to the top of Google and other major search engines and ensure that your site will bring in new leads and customers for years to come.
Keyword Research
Keywords drive search, so it’s important to be familiar with them. While you should target high-volume keywords that your audience might use, there are other keywords you can target. Long-tail keywords are words or phrases with three or more words in a row. They tend to have lower search volumes but higher conversion rates. Use keyword research tools like KWFinder and Google AdWords Keyword Planner Tool to find these hidden gems.
Another thing you can do is a little more technical. Try targeting low-competition keywords that your competition overlooks. They may have lower search volumes, but they’re easier to rank for because there isn’t as much competition vying for their space on SERPs.
Finding Relevant Backlinks
The first thing you need to do is identify backlinks, which are simply links that lead back to your site. Backlinks are one factor in how search engines evaluate your site and its relevancy, so they’re pretty important. There are two types of backlinks: internal (within your website) and external (outside sites). Sites that already rank highly in search engines often link out on their internal pages, so look through those pages for opportunities.
If you don’t have enough existing links on your site, you can go out and find new ones. There are three ways to acquire backlinks: guest posting, sponsored posts, and social media promotion. Each method has its own advantages, drawbacks, and tactics that help get attention from other sites.
Mastering On-Page SEO
On-page SEO is an umbrella term that’s used for all of your optimization efforts that can be performed without relying on external services or tools. On-page SEO is by far one of the most important parts of ranking well in search engines if you can nail it, your content will rank for a wide variety of keywords and topics, which will drive tons and tons of traffic to your site.
Here are a few tips you should follow while optimizing on-page SEO:
- Use your keyword in your title tag.
- Use your keyword in your URL.
- Use your keyword in an H1 tag.
- Use multiple H1 tags.
How to Deal with a Disavow File
Search engines such as Google and Bing use something called link algorithms to determine what sites are considered relevant when a specific keyword is searched. The search engines are constantly updating their algorithm, however, and there may be times when your site becomes demoted due to a lack of quality links (or an overabundance of spammy ones).
This can happen for a number of reasons, but if you’re seeing your site fall in rankings, it may be because you have a Disavow file. The disavow file is a list that was created by Google, and it contains links that you do not want to be counted as votes for your website. These links could have been used in negative ways, such as paid backlinks or comments posted on forums or blogs.
Improve Off-Page SEO
A common misconception about SEO is that there’s nothing you can do about off-page factors. While it’s true that backlinks, anchor text, social shares, and so on have a direct impact on rankings, off-page SEO also includes site structure, user experience, and even domain authority. Keep these in mind when optimizing your website for search engines and your rankings will be positively impacted.
Conclusion
Prisma Solution is the ultimate source of information where you can get all the latest news, tips, and tricks for increasing your website’s search engine ranking.
