Digital marketing freely translates as E-marketing. This is a broader concept than internet marketing, because digital marketing, apart from internet solutions, can also use SMSs or MMSs. It is also closely related to content optimization. Its task is to reach a wider audience in the fastest and cheapest way possible. But this is not the only reason why it is increasingly replacing traditional marketing as well.
Conducting marketing activities is a mandatory element of promoting any business, regardless of the industry. The restrictions introduced in connection with the epidemic are conducive to active sales on the Internet. After all, there are people who, afraid of going outside too often, look for shopping opportunities without leaving the four walls. Of course, the competitiveness in any industry is very high, just like in the hotel and hospitality industry which became more vulnerable because of COVID-19. Hotels must adopt digital marketing techniques to get the attention of potential consumers and increase revenue.
Looking from the perspective of a marketing practitioner and after analyzing the Ducima Analytics reviews, I notice more and more differences between traditional marketing and e-marketing, also known as digital marketing. Although traditional marketing is a popular mode of marketing and its tools such as TV commercials, press releases, event marketing, sponsorship, telemarketing or banner advertising are popular among all marketers, internet marketing still comes out with many doubts. If you don’t want to get lost in the world of modern trends and new marketing techniques, you need to be updates with the latest trends and, not by luck, book knowledge is definitely not enough in this case. Find out what digital marketing is, how it has grown, and what benefits it brings for companies.
Let’s start from the beginning, what is e-marketing?
E-marketing, or internet marketing, is about creating and communicating value propositions on the internet. It is based on research and consumer insight, and is implemented through various types of platforms and tools that personalize the message to specific target groups.
E-marketing (internet marketing, digital marketing, online marketing) is the company’s activities carried out via the Internet and aimed at:
- Promotion (communication)
- Selling products and services
- Building a relationship with the client
Of course, it should be remembered that internet marketing should not replace all traditional forms, but should complement them. And in my opinion, it should even lead the way in most types of organizations.
Hotels and restaurants are more and more often searched for via the Internet, which is why they should exist there, taking care of their image and opinions in the eyes of customers. Of course, this is not just about local small businesses. Every company – regardless of its size, profile, or scope of activity – has a chance to find its recipients on the Internet and a channel to reach them and Ducima Analytics Private Limited helps them to gain more leads.
By using digital marketing tools, you can direct your marketing messages to anyone in the world who uses the Internet. What’s more, you can easily check the effects of your internet marketing strategy – which in the case of traditional marketing is much more complicated.