Film translation services are not a new trend and it is in practice for a long now. Every year several hit and popular movies are translated into the language of the potential audience. Many movie makers even start working on it with the commencement of the shooting. Additionally, all the TV shows which go to Netflix are translated into multiple languages before going to the mega streaming platform, and people there can switch to their preferred language for the subtitles. Translating for the film has many categories. The content of the film including its script, article, and other text which is required to support the film production is important to be there. Moreover, there is work of subtitles and dubbing too.
Working on Subtitles and Dubbing
Media translation services and film translation is not confined to a limited audience. It is rather set to release on an international platform and hence requires a lot more conclusion. Dubbing and subtitles are a major and integral part of the film advertisement and marketing and its introduction to a foreign audience and territories. A dubbing deals with the changes audio track, characters speak in foreign languages and in the language of the target audience.
Subtitling, on the other hand, is about writing captions in a language that appears on the screen at the bottom of the film. It requires serious synchronization with every dialogue and scene of the film. Film translation services require a lot of dedication and hard work. The dubbing is also draining where translators work on a script that has its connection with the original script and it is used in the source language and also requires synchronization with the lip and mouth movements of the characters to make it look real and original. Translators further have to dig into the target audience’s culture too to ensure that there are no taboos that are violated and slang and colloquialisms are also observed during the whole process.
Subtitling is a little more straightforward as compared to dubbing. However, it is also a challenging task. The translators have to be well versed with the terms and idioms of the target audience with in-depth knowledge of the culture and to get the method of how to use words and how to convey the meaning of the words in the relevant situations.
There are more relevant duties and translation tasks in the post-production work. The publicity material for international distribution requires to have movie trailers, online content, TV radio, and trailers. Film companies and producers also have to work o the translation of applications and dossiers for the submission to film festivals overseas.
Different translation requirements for different countries
Every country and region offers a different frame and audience for an international film. This is another important aspect to consider while working on film and Media translation services. Although major translation modes are subtitling and dubbing, however, the choice varies with the status of the source and target audiences. It also depends on their cultures, and how they are accepted on the global level. Furthermore, the cost and type of the audience also depend on its traditions and circumstances. Thus only the companies that offer the best and most professional translation services should be hired for this specialized translation.
USA and UK film market
A majority of the international movies either come from the USA (Hollywood) or the United Kingdom. These countries have two of the world’s biggest markets and audiences for films. They don’t import movies so foreign films which they premiere and show in their theatres include subtitles than dubbing. The translation is not much of an issue in the United States and the United Kingdom to show the films.
Translation for other countries
However, when films from the United Kingdom or the USA go to countries where English is not a common language and rather they speak Spanish, German, Italian, and many more, the film producers consider making adaptations according to their big potential market. They have to work on dubbing and subtitles accordingly. These audiences have been watching dubbed movies since the 1930s.
Limitations and Constraints
Film and media content and its translation is a difficult task and therefore, requires professional translation services. Limitations and constraints are always there with the translation. Not only film but simple content should also be translated as per the standards and terms set in the target country. Moreover, subtitles have to be inserted considering the space and time limitations. The number of characters that viewers get to watch should also be according to the length of subtitles so that viewers can go through the dialogue before the next scene. Dubbing should also be according to the length of the original dialogue. Subtitling is more demanding and problematic as it requires a translator to be aware of the technical, medical, and diplomatic terms of the target audience.
Translating the media and film content is not a cakewalk and requires real effort. Three main aspects of film translation have been shared for the readers which include working on subtitles and dubbing, considering limitations and constraints, and taking into account the different requirements of film translation in different countries. read more