The rapid and unrelenting growth of today’s digital world has resulted in society suffering from information overload, with vast volumes of information constantly being created. Consequently, reaching out to potential consumers, influencers, prospects, and business partners to establish partnerships, collaborations, and general connections can be difficult. Therefore, it can be hard to stand out and be heard through all of that digital noise – but not impossible.
Here are five ways to successfully reach potential clients and keep them engaged to build those meaningful connections and increase your sales.
Use a catchy email subject line.
A clear and catchy subject line is vital. Reach potential clients, position yourself by getting straight to the point, and pitch your marketing content in one short and snappy sentence. Remember, the subject line is the first thing your recipient will see, so they won’t click to read your email if it doesn’t capture their attention. It needs to be specific, direct, easy to understand, and relate to the main body of your email or pitch. While your subject line needs to be easy to understand, you can, and should, still get creative to stand out in the inbox.
Add emojis to humanize your message
Emoticons and emojis are now a standard part of our everyday written lives. And while they used to be a massive no-go when it came to marketing and business correspondence, things have now changed. Colorful and expressive emojis can make your marketing outreach more relatable and make another email communication from a brand and business stand out and be pleasant and easier to read.
It also makes it easier for your target recipients to detect your tone of voice that can often be hard to decipher via text and standard digital communications, including facial expressions and body language. When used correctly, emojis can make up for these gestures by turning a primary subject line into an engaging message. However, while emojis are a great tool to utilize in your marketing outreach, it is essential not to overuse them and ensure that they are used in the correct context.
A great example of proper use would be during various holidays, which are a great occasion to amplify and add something extra to your outreach strategy. This is also a great time to dip your toe into emoji waters and try them out, even if your brand’s tone of voice isn’t particularly tongue-in-cheek or playful.
Automate your outreach
While it might sound a bit impersonal to automate your outreach, it is now a must, allowing you to take advantage of various metrics as well as maintain regular contact with your customers. The fact is that it takes up, on average, eight attempts to reach potential clients successfully. Creating and sending marketing outreach takes time, and many businesses give up after the first few attempts.
Software automation takes time out of outreach, streamlining it more efficiently. Not only that, but it also provides you invaluable insight into your campaign, highlighting which marketing outreach worked and which didn’t.
Add personalization
Landing sales with new customers or gaining partnerships with influencers depends mainly on your ability as a business and brand to build trust with them. For your outreach to be effective, your recipients need to feel the emails they are receiving are tailored to them and not just part of another batch of mass marketing. Even though it takes time, the body of your messages needs to be personalized to the recipient and include their name, their company’s name, and the context relevant to your recipient.
It shows that you are familiar with them and your audience and understand how valuable they are as individuals, making them feel seen and heard. If you try to save time and send the same email to different influencers, they will catch on to what you are doing and refuse cooperation or even blacklist your business.
Even though using scripts and templates can be a great way to improve your efficiency and keep your emails structured, they can come across as too generic and scripted. Thoughtful and tailored messages will feel more natural and are more likely to receive a response.
Add a call to action.
Don’t forget to add a good call to action (CTA) to the end of the blogger outreach. A compelling call to action will have a request to act and a link to the content you want them to look at, whether that be a link to your site, blog, or a social media post for your content on Instagram or Twitter.
To be successful, you should add two CTA’s. The first within the body of your email itself, and the second in the end. The first will have the link to your chosen content, while the second will be your invitation, or reminder, of the action that you are asking for.
In short
Outreach can be a complicated process with many components needed for a successful marketing outreach campaign. While there is no one-size-fits-all approach, some of those components include using catchy email lines, adding emojis to humanize your message, using automation to maintain regular contact with your recipients, ensuring your outreach is tailored to each contact, and adding
