Before 2015, there was no technology that could meet or provide the experience of a native mobile app. As the use of mobile apps was increasing at that time, Google launched the first technology that became one of the best solutions.
You might know that technology is Progressive Web App (PWA). The use of PWA technology makes it possible to have a native user experience of a mobile app. Not only this, PWA itself is a technology that is sufficient to create high-quality user experience applications that match the experience of a native mobile application.
Alibaba, Twitter, AliExpress, and Walmart are a few of the companies that today use PWA technology in their business apps. As the trend of mobile-optimized websites is increasing, small and medium-sized businesses are using PWA technology.
But, you might think about which benefits PWA offers to its users. In this article, you will learn detailed information about progressive web app development, why to choose it, and what benefits you get.
First, you must know the basics of PWA technology so let’s know it.
What is a PWA App?
A progressive web application is a technology that allows you to build a website that offers a similar user experience to native apps. Also, PWA apps provide a similar look and feel to native mobile apps. PWA apps development is done using web technology like HTML, CSS, and JavaScript. To deploy or launch the PWA apps on the app stores, developers use Gatsby or VuePress. And, the backend of the PWA apps is connected with eCommerce platforms.
- The core features of PWA apps are as follows.
- You can access the mobile app through a mobile browser.
- You get offline access functionality.
- You are able to get push notifications.
This was the basic information about the PWA technology apps. Moving further, let’s understand the difference between mobile websites and PWA apps development.
What are the Differences Between a Mobile Website and a Progressive Web App?
The classic mobile website is a standard website that comes with a responsive design. A responsive design is accessible with mobile devices. But, compared to native mobile apps the user experience of mobile responsive websites is limited. However, mobile websites have better reach as they can be indexed on search engines and get a better audience compared to mobile apps until they become famous in the market.
Whereas, the PWA or progressive web app is the combination of native mobile apps and mobile responsive websites. So, it becomes the better version of both approaches and businesses get double benefits as they can provide native user experience to users and this web app is accessible on the web search engines. Not only this, the PWA apps offer a native look and feel with an intuitive native experience with better performance.
As you understand the core difference between both, let’s now know about the benefits of PWA apps in B2B eCommerce services.
What are the Benefits of a Progressive Web App?
PWA Offers the Fast Performance
One of the best advantages of the PWA app is the speed of loading content. This becomes possible because of service workers who enable caching. At the same time, the relevant data gets loaded in the background on mobile phones.
As said, all this is possible because of cache resources that are usable in advance. In addition, it also manages offline requests and provides data and more. Because of this, it becomes easy to use mobile apps that can be used offline without the need for an internet connection or even in conditions of unstable internet connections.
PWA Uses Less Storage of Devices
To use any kind of progressive web app, you don’t need to download it from any kind of app store. So, you don’t need to install the apps on mobile devices. Because of this reason, it eliminates the need of installing the packages on the devices. In addition, the PWA apps require less storage space compared to native applications for functioning. To provide you with a live example, the Twitter PWA app’s size is only 3% compared to its native mobile app.
PWA Allows to Send of Push Notifications
If you are using a website, it becomes impossible to send push notifications to your users. Whereas, mobile apps provide push notifications functionality but they are expensive compared to building a website. On top of that, mobile apps are not that reachable compared to websites. But, what if you get both functionalities in a single place? Yes, it’s possible with PWA. PWA allows you to send push notifications to your users. This way, it helps to aware your B2B eCommerce services users. So, you can bring more and more engagement and conversions.
PWA Apps Have Better Reach Compared to Mobile Apps
As you know, PWA is not required to install the devices. The PWA is easily accessed with an URL. That’s why it provides better advantages compared to mobile apps. First, your content on the PWA app is easily accessible as they found on the search engines. Second, the PWA apps are easy to share via social networks. Do you know a secret? Google loves web pages that are faster and load in milliseconds.
These are the top advantages you get from progressive web app development. In addition, by building a PWA app, you are able to increase the conversion of your business as well as revenue. Now, if you are thinking about why you should choose PWA over a responsive website, then you must check the next section.
Why Choose a PWA App for Your eCommerce Website?
There are many benefits to creating a PWA app for your business. As you get to know the benefits from the customer’s point of view, let’s know about the business point of view.
- Companies get lower development costs for creating a PWA
- Companies just need a maintain a single web application
- Companies get better returns on investment compared to mobile apps
Conclusion
Developing a PWA app could be an ideal choice for a successful mobile eCommerce business. Even the top technology companies have adopted the use of PWA to increase their conversion rate, revenues, and users on their web apps. So, if you are thinking of developing a web app, then PWA is the right choice. Moreover, we can help you with B2B eCommerce website development tailored to your business requirements. Let’s talk.
