Do you want to use video for business on social media, but don’t know where to begin? Have you tried and heard that Instagram doesn’t allow you to post videos ? Do you have a bunch of videos lying around, but don’t know what to do with them? I was in the same position at one point, so I’ve decided to write this article for all those who are interested in using video for their business’s advertising.
Why you should use Instagram Stories
The reason why you should use Instagram Stories might seem pretty evident, but they are extremely powerful. In this blog, I will walk you through all of the reasons why you should get started with Instagram Stories right away. Due to its visual nature and lack of stylistic clutter, Instagram offers businesses a new way for potential clients to learn about their products and services. Unlike the traditional platform, Instagram Stories can be used as an interactive environment for your company to better connect with your target audience. Instagram will be launching a new option that will enable people to add photos to their videos on Instagram Stories or you can create and turn your photos into videos, online. Instagram is a great place to share your visual stories, but have you noticed that’s all you’re doing? Have you seen other people use Instagram to grow their business? Are you using videos on your Instagram? There’s a good chance you’re not, which is why video is a powerful tool to use online. Videos are more important than ever on social media. According to research by Sprout Social, businesses that post more than two times a day get a 94% higher engagement rate than those who post an average of 1.8 times per day. If your business is looking for ways to compete with big brand names, then look no further than video on Instagram.
Create a social media strategy
You’ve heard it before. Creating a social media strategy can help you understand your goals and what it takes to reach them. Social media is popular because it allows brands to engage with others in an informal setting, whereas email newsletters and websites allow businesses to be more formal. Creating awesome video collages on Instagram can work wonders for your business. It is one of the most important approaches to showcase products, promote offers and campaigns, highlight behind-the-scenes footage, and engage prospects. With more than 400 million active users, Instagram is a huge platform you simply can’t ignore. When marketing on Instagram, you’re aiming to reach your audience where they spend their time online rather than where they work or live.
Pay attention to detail and get creative
Instagram is a great place for entrepreneurs and business people to network, make connections, and spread their brand. It’s no surprise that tons of people use Instagram to market their businesses and as marketing methods go, it’s pretty awesome. But what makes it so great? How can you tell if someone cares about your business or not? And how can you pay attention to detail in such a fast-paced environment? Photos were once the only thing you could share on Instagram. Aesthetic and clever use of filters made for amazing posts, which created a demand for more. Then videos were introduced, followed by captions and eventually businesses started to adopt the use of Instagram for marketing. It’s safe to say that with over 400 million active monthly users , Instagram is a social network to pay attention to if you are looking to reach a large audience.
Takeaway: Instagram is a great place to grow your business.