So, you have decided to invest in good sales enablement software. Well, it is a great decision as it will help your sales and marketing teams perform better. Not only this, but sales reps will be able to close more deals.
However, before you get sales enablement software, there are some things you need to know about it. In this post, we have mentioned everything you should know about sales enablement software.
1. Offers Hassle-free Access to Content
Selecting one of the top sales enablement tools is certainly going to be a valuable addition to your resources it provides sales reps easy access to content irrespective of the place and time. The sales reps can access information both online or offline. According to studies, 70% of the content created by the marketing team is unused by the sales reps. That is because the sales reps are unable to find the required content when making a sale. Sales enablement tool is developed to address this issue. With the help of such a tool, sales reps will not spend time looking for information and close a deal quickly. It increases the chances of making sales successful.
2. Help Customers in A Better Way
With the help of sales enablement software, you can transform your sales reps into concierges. It means the sales reps will be more capable and knowledgeable to help customers and prospects. Also, the best tool will help customers discover more than just the pitch; the product or offer.
3. It Helps in Branding
Not many people know this, but sales enablement software can help you with branding, at least a good one can. Using the sales tool, you can create presentations that are in accordance with the company’s image. Thus, it helps in delivering a branded experience.
4. Just Sales Enablement Software Is Not Enough
Sales tools are not like magic wands. They are only as good as the sales and marketing teams using it. Confusing, right? Well, you must hire good salespeople and then spend on the right software enablement tool.
5. Strategy Is a Must
Having a strategy is crucial for your success. Keep in mind that sales are not a fixed science and sales tool are unable to solve all your problems without a strategy. So, you need a sales strategy to truly benefit from sales enablement software. While you’re at it, also develop a strong sales content strategy.
6. Close Communication and Alignment Between Marketing and Sales Teams
Sales enablement software is used by both the marketing and sales teams. It means that sales and marketing teams will be working closely. For making this work, both the departments should be aligned.
7. Advanced Integration to Work with Other Platforms
Sales enablement tool, usually, comes with built-in integration. It enables the sales reps to use it with other applications such as Dropbox, Salesforce, Google Drive, and Oracle. The sales tool will save time as sales agents will not have to spend a lot of time switching between different apps.
8. Helps in Increasing Effectiveness
With the help of a sales enablement platform, you can get real-time insights and analytics. The software will help figure out what content is working and what is falling flat.
9. Easy to Manage and Share
The sales enablement tool enables sales reps to organize, manage, and share the content. It allows them to find the content they are looking for when making a sale.
10. Training Is Essential
We cannot emphasize enough the importance of training. Training is crucial for improving the face-to-face interaction of sales reps. When buying sales enablement software, check whether or not the training process is updated.
A Final Word
Choosing sales enablement software can prove to be daunting and infuriating as the market is filled with tons of software. What makes it more frustrating is that not all of the software are made equal. You will have to do research to determine which works best for your company.
Content Camel is a great sales tool developed to empower your sales reps by improving their performance and productivity. The software comes with an excellent set of features to increase sales performance. You can organize content in one place so sales reps can easily access it. Also, the software offers exceptional customer experience, advanced integration, analytics, and more.