If you’re a marketer or SEO manager, you’ve wondered how to track your website traffic. Here are some of the top ways to track your website’s traffic. These include Google Analytics, Browser bookmarks, Dark social, and Google Analytics. Use these tips and browse this site https://victoriousseo.com/blog/direct-traffic/ to get more targeted traffic. You’ll also learn about Google Analytics’ UTM tags, which help you track your traffic source.
Dark social
In recent years, dark social channels have been growing in importance for SEO campaigns. Marketers need to understand how to get traffic from these networks. As dark social accounts account for 69% of global web traffic, optimization for these platforms should not be equated to boosting content for Facebook or Twitter. Content and tactics can’t beat this challenge.
Fortunately, there are ways to attribute dark social traffic to the proper channels. For example, you can use campaign tracking to attribute social sharing buttons. You can also use UTM parameters to track non-secure pages referred by HTTP. These pages don’t pass on the referring data to your website, making them dark social sources. Ultimately, these traffic sources are accounted for as direct traffic. So what can you do to get more of these unique visitors?
Browser bookmarks
Analytics will not recognize browser bookmarks as a source of direct traffic unless the visitor enters the domain name directly into the browser or clicks on the bookmark link. Unfortunately, browsers do not automatically report their source, and the data you collect from GA cannot be relied upon to determine the actual traffic source. As a result, you should ensure that you’ve correctly tagged all your links before reporting traffic as direct.
Whether you’re looking to optimize your site for organic search or create an entirely new landing page, it’s vital to know the exact source of your traffic. For example, you can measure the percentage of misattributed traffic in your Google Analytics report. Misattributions of direct traffic can impact your marketing efforts, sales decisions, and user engagement. Similarly, you can use data from browser bookmarks to better target keywords and create SEO content.
Google Chrome users
The number of Google Chrome users in your SEO campaign is an essential indicator of how well your website performs. While you should focus on boosting the ranking of your website, you should not ignore other aspects of your SEO campaign. For example, the number of bookmarks in the browser will indicate whether the visitor is likely to return to your website again. This is a good sign that your Melbourne SEO efforts are actually working. After all, people bookmark sites they like.
In your analytics reports, you should identify the sources of your site’s traffic. Direct traffic includes people who visit your website via bookmarks or directly type the URL into their browsers. Also, you should check the URLs of your backlinks to see if you can edit them to use HTTPS. If you find that your site is receiving less than 40% of your traffic through referrals, you can quickly fix the problem. Another way to increase direct traffic is to implement social sharing tools.
Google Analytics
While it represents about 25% of website traffic, it isn’t exactly the number of people who typed your URL into a browser. Unfortunately, poor tracking can make it seem more impressive.
In Google Analytics, a “direct” visit is a session that did not include a referring URL. This means that the user didn’t visit your site from any previous page, or the referrer URL was not picked up for technical reasons. It’s easy to see this behavior in your analytics reports if you use campaign overrides or long domain strings.
Google Analytics flow reports
Understanding the behavior of direct traffic will help you build more effective SEO campaigns. Direct traffic doesn’t come from a referrer and can help debug other campaigns. There are several ways to reduce direct traffic. First, use URL tagging to track your visitors coming from and analyze the patterns. Remember, direct traffic isn’t necessarily a bad thing! Keep your funnel simple, and don’t try to squeeze every last drop of profit out of it!
Another way to determine the contribution of direct traffic is to look at residual traffic. This data is collected every few weeks and can be used to measure direct traffic percentages. Segmenting your residual traffic is the easiest way to get insights. For example, you can divide your traffic into desktop, mobile, and goal flows. Once you know how much residual traffic you have, you can focus on improving your direct traffic percentage.
