Finding the perfect color combination for a website or logo created in Turbologo can be a daunting task, especially when you’re trying to create a specific design to meet your client’s requirements. For this reason, it’s important to know useful tips on how to choose a color scheme and great tools that assist in creating a stylish website or logo.
If you’re stuck trying to find the perfect color scheme for your logo design, don’t feel bad. It’s okay if you’re not an expert in the color palette. You just need to find the right tools that will do almost all the work for you.
But don’t get too excited. Before you get started with these tools, let’s go over some of the things you need to consider when choosing the right color combination for your design.
The importance of choosing a color scheme
Choosing a color scheme or design should never be done at random. You should pay attention to finding the right colors that match the client’s scope, culture, and business ideas.
The Psychology of Color
Did you know that colors have a powerful effect on a person’s emotions? Color psychology is a theory that explains how a certain color affects our emotions or prompts people to do something.
According to studies, people make subconscious decisions about buying a product in the first 90 seconds. And 90% of that judgment is based on color alone.
Have you ever wondered why those huge «SALE» signs in stores are painted red? Red is one of the few colors that can instantly catch a person’s attention. And why do environmental organizations or real estate agencies use green in their branding? The color green represents aspects such as:
Understanding the psychology of color will play a key role in the success of your logo or the entire website. That’s why it’s important to learn how to use colors intelligently when choosing a color scheme.
So how do you choose the perfect color scheme after all?
There are many aspects that you should keep in mind when choosing the right color combination for your design. For example, you must remember that you are creating a logo or website for the long term. You should not blindly follow the current trends. A few more points to consider when choosing a color scheme.
Think about your audience
The fact that any website uses a great color scheme doesn’t mean you can use it to design yours. You have to fully understand your audience.
If your website is aimed at people from different countries, you should try to choose colors that match different cultures and ethnic groups. For example, while in Western countries black represents luxury and courage, in Indian culture this color symbolizes evil, negativity, and lack of energy.
Identify the colors that characterize the brand
Ultimately, the main purpose of the design should be to tell the visitor about or sell your product or service. So choose colors to achieve that goal, using brand colors and keeping in mind the psychology of color.
Now let’s look at the best tools you can use to choose a color scheme for your website or logo design.
Adobe Color CC
This tool is used by professionals. Because it was created by Adobe, the developers of Photoshop, Adobe Color CC features high-quality settings and features that you can use to create advanced color schemes. It includes many advanced settings and color harmony rules such as monochrome, triangle, and more. Suitable for advanced users.
Coolers are a quick color palette generator that you can use to instantly create a great color scheme for your website or logo design. You can use this tool to easily create beautiful color combinations without any experience. Or you can study color palettes created by other designers and use their color palettes for your projects. Suitable for beginners.
After creating a color palette, either randomly or manually, the tool lets you learn more about each color in the palette, and which ones to use in shades, highlights, and backgrounds. It will also allow you to see how the colors will look with certain UI components, such as buttons and tabs. Suitable for web designers.
Material Color Tool
This tool is specifically designed to find color schemes for user interface designers. This color gamut generator comes with a preview mode that allows you to see how your chosen colors will look in the actual design. This feature will help you save time. Suitable for web designers.
Color Safe is an interesting tool that will help you create a color scheme with colors that meet WCAG guidelines. The generator will help you find the perfect colors that meet these guidelines. Suitable for beginners.
Paletton is an advanced color palette generator that is suitable for experienced web designers who like to experiment with colors. The tool can be customized according to the rules of color harmony. By selecting a color scheme, you can simulate to see how colors will look for a colorblind person and at different screen settings. Suitable for advanced users.
This easy-to-use color generator is perfect for any web designer who wants to instantly generate a color palette. To get started, all you have to do is just move your mouse around the screen until you find the color you want, and then left-click to select that color. You can keep clicking until you select as many colors as you want. Suitable for beginners.
Colourcode is another simple tool for quickly selecting a color scheme. It works similarly to the Colordot tool. However, the Colourcode tool takes customization a little further, allowing designers to instantly find color combinations according to color harmony rules. After selecting a color scheme, you can also download the palette in .scss, .less, or even PNG format. Suitable for beginners.
Palettr is different from other color scheme generators. Instead of choosing colors manually, this tool allows you to create a color scheme based on a theme or place, such as:
- New York;
Suitable for beginners.
Material Design Palette
After you select two colors primary and secondary, the Material Design Palette will give you a preview of what the colors will look like in the actual design. You can then download the color palette as:
Suitable for beginners.
As you follow the tips and use the color combination tools, also pay close attention to your corporate identity. You must design a logo or website so that it represents the brand and the company. Also, try researching the best logo and website designs in the world. See how they use colors and learn from them. And don’t be afraid to experiment!