The worldwide supplement market is slated to record incredible growth in the next few years. This has become more of a certainty with the increasing demand for wellness and health products like supplements in the wake of the pandemic. But as this supplement market expands, legal pressures have mounted and regulations have become stricter. Too much scrutiny on brands makes it challenging for them to sustain themselves.

Private label supplements refer to products that are made by one company and sold by labels of another. Setting up manufacturing units may be expensive and a lot of funds are required for investment and ongoing maintenance. Instead, private label offers an easy way to own products without too much investment. But how can you choose private label supplement manufacturers?

Top questions to ask a private label supplements manufacturing company:

  1. How many years has it been manufacturing: This is important because it tells you if the private label manufacturing company is experienced or not. If it is indeed experienced, it shares its history. You can look for information about them online. If you cannot find them on the Internet, you should consider it a red flag.
  2. What certifications it has: Your private label manufacturer should ideally have all the necessary certifications for proving its legitimacy. So, it must have cGMP certification in the US endorsed by the FDA. This ensures that the manufacturer controls the manufacturing and conforms to industry standards. 
  3. Which raw materials have been used: The correct raw materials are crucial for dietary supplements. These have to conform to safety regulations. When they have passed regulatory requisites, it means these are of good quality and can be used to make supplements.
  4. Whether ingredients used are pure or not: You have to ensure that products you sell do not trigger harmful reactions in consumers. This will negatively affect your reputation. Manufacturers must perform proper quality control to detect impurities and remove these. 
  5. How liquid supplements are tested: Making liquid supplements demands even more precise research and complex processes. When you are dealing with these, you must ensure that your supplement manufacturers have the relevant equipment to do this safely.
  6. Do they offer in-house lab testing:  Such tests are required for making sure that products are cleared for contaminations, and raw materials and finished products are of superior quality. When you do not have in-house laboratory testing facilities, sub-par products are likely to be created.
  7. Do they take care of labeling and packaging: This is not restricted to making catchy logos and graphics. The manufacturer needs to make sure the product conforms to all FDA norms. Unless packaging is done correctly, you can get into legal trouble.
  8. Whether they do external/internal audits: A good private label supplements manufacturer should do routine audits to ensure compliance with standards. These should examine packaging and labels, quality control and assurance.
  9. Are there excipients: Since customers will only be satisfied if all stages of production are natural you need to ask about excipients. These are parabens, dyes, silicon dioxide, etc that dissuade customers.
  10. Are they in touch with raw material suppliers: If you choose an experienced manufacturer it is likely that it will have long-standing ties with vendors. This helps them negotiate better rates for raw materials and packaging. 

So, to choose a private labels supplement manufacturer, take time out to research and ask these questions. Only then can you be confident that your brand’s expectations will be satisfied.


By Alex D