If you are using HubSpot to manage your company’s website, you should be aware of its features. These include Custom objects, Analytics, Reporting, and Integrations. Let’s take a look at some of the most important features. After all, no marketing tool is complete without these features. But before we dig into HubSpot important features, let’s get a general idea of what you can expect from HubSpot.

Custom Objects:

If you want to integrate your HubSpot account with another service or system, you can create custom objects. These objects provide context to the data in other systems and can be imported into HubSpot. They allow you to organize your properties and grant specific teams and users access to edit them. They also allow you to manage the data and assign ownership of certain objects to specific people.


One of the main features of HubSpot is reporting. Reporting dashboards enable marketers to track marketing and sales activities and visualize data. In HubSpot, reporting dashboards include customer information, buyer personas, deal stages, and customer status. You can use these reports to create more effective marketing campaigns and close the loop on customer experiences.


With analytics, you can easily identify which leads are most likely to convert to sales. HubSpot has many features to help you do this. It can help you create 5 variations of a service page, and HubSpot will choose the best variation based on data collected from your visitors.

You can also restrict the visibility of certain content on your website, including blog posts, landing pages, and web pages.


Integrating your software with other tools can improve your results and streamline your processes. HubSpot offers many integrations for social media and employee advocacy.

Having these tools can help you boost your organic traffic and generate more leads. These tools also help you organize your data and make it easy for you to track KPIs from anywhere. You’ll love how easy it is to view your reports. Here are some integrations you may want to try.

Form Building:

If you are looking for a way to capture leads on your website, one of the most popular options available is HubSpot’s online form builder. It offers dozens of different types of fields, including text, radio select, checkbox, and a date picker. It is one of the most HubSpot important features.

You can even create forms that integrate with your contacts database or CRM. Although HubSpot’s free form builder is a nice feature, you’ll likely want to upgrade to the premium version of the service for even more features.

Business Units:

If you are using multiple brands on HubSpot, Business Units can help you manage each brand from a single dashboard. You can easily customize branding, create reports, and associate assets and pages, email subscriptions, and brand domains.

The Business Units add-on lets you manage email subscriptions by brand, allowing you to segment your email lists. This way, you can manage multiple brands without affecting other parts of your HubSpot account.


Snippets of HubSpot are a great way to streamline the contents of your emails and proposals. You can use snippets to link to commonly used pages or blog articles, as well as create quotes. This feature already saves me a lot of time on proposals. However, there is one thing that could be improved: snippet reports.

Integrations with Other Tools:

Integrations with other tools are an important part of the HubSpot software. These connections allow you to track the success of your marketing campaigns across multiple analytics tools. Moreover, you can view the data in HubSpot and manage the KPIs anywhere.

Integrations with other tools allow you to track the performance of your marketing campaigns more effectively and easily. Here are some important features of HubSpot that you should look for.